Advice

If I were hired to use new media at Baruch, I would ensure that we are using the platforms that we have established. For instance, I know that we have a Twitter, Snapchat, Instagram and YouTube. I don't think we should add anything but optimize on what we have. We need to attract a larger follower base by offering an incentive. For instance, we can do a giveaway for the next 5 followers on our Instagram page. I noticed that people mostly interact with content about Baruch news so we can post more of that content. Another observation of mine is that people are tweeting and mentioning our Twitter page but no one is responding or the page is often inactive which is an area of opportunity.

Comments

  1. UnknownMay 14, 2018 at 10:09 PM

    I wasn't aware of Baruch's official Instagram, I just checked it out, thanks! I agree with you that there is an area of opportunity on making Twitter more responsive. Inactive accounts usually don't get the followers its capable of having.

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