Advice

If I were hired to use new media at Baruch, I would ensure that we are using the platforms that we have established. For instance, I know that we have a Twitter, Snapchat, Instagram and YouTube. I don't think we should add anything but optimize on what we have. We need to attract a larger follower base by offering an incentive. For instance, we can do a giveaway for the next 5 followers on our Instagram page. I noticed that people mostly interact with content about Baruch news so we can post more of that content. Another observation of mine is that people are tweeting and mentioning our Twitter page but no one is responding or the page is often inactive which is an area of opportunity.

Comments

  1. UnknownMay 14, 2018 at 10:09 PM

    I wasn't aware of Baruch's official Instagram, I just checked it out, thanks! I agree with you that there is an area of opportunity on making Twitter more responsive. Inactive accounts usually don't get the followers its capable of having.

    ReplyDelete

Post a Comment

Popular posts from this blog

Next New

I think the next new form of media should definitely be the ability to mimic touch and physical feeling through video chatting. This may sound bizarre, but people really do value physical interaction. When video chatting, we are acknowledging that there is distance between us and the person we're speaking with so being able to interact with them physically will enhance that experience.
Read more

Privacy

New media is related to privacy issues because it can cause but help create new sources of media to alleviate the issue. Technology allows for a lot of sensitive information to be accessed easily and can get into the hands of the wrong people which is the downside. I read the article about the Target security breach a few years ago and a lot of people I personally know were victimized by the Target identity theft incident. This started the insertion of chips into cards that we utilize today. Now almost every bank offers the card with a chip since it it allows for safer transactions even at the ATM.
Read more